Elena Ozeritskaya is an expert on Customer Insight with a passion for creativity & innovation.During her time at Unilever and Syngenta, she was responsible for driving innovation projects with Customer Insight. Using cutting edge methodologies and tools she conducted insight work for the ground breaking “Dirt is Good” Persil campaign for Unilever and won the Innovation Award 2012 with Syngenta developing it’s “Sweet & Seedless snack pepper” from inception to launch with Customer Insight.
She founded Fresh Insight mid 2012 with the mission to get companies, focussed on the agribusiness, closer to their customers, generate true customer insight and start co-creation.
Fresh Insight supports global agri businesses in:
1. Inspiration through trends analyses & keynotes (Millennials/Gen Y, Fresh Produce, Flowers)
2. Customer insight providing you with research, training & workshops
3. Ideation & co-creation together with their customers (growers/traders/retailers/consumers)
4. Project launches that are in need of consumer/customer insights (new varieties with consumer value)