Fresh Insight helps companies with a focus on the agribusiness to get closer to their customers like growers, traders, retailers and consumers to really understand them, their needs and values and start co-creation.
Why work on Customer Insight?
Organisations who know their customers are better placed to be able to meet their needs. This leads to more satisfied customers and a higher success rate on innovation!
What is a Customer Insight
“ A deep ‘truth’ about the customer based on their behaviour, experiences, beliefs, needs or desires, that is relevant to the task or issue and ‘rings bells’ with target people. ”
“Working on Customer Insight is like peeling an onion”
Working on Customer Insight is like removing the layers of an onion…. You go deeper and deeper exploring the drivers, motivations, actions and values of your customer to understand what a certain product, service or brand really means to them by using qualitative research methologies as focus groups, in-depth interviews, observation studies and online communities.
In below webinar Elena Ozeritskaya, Fresh Insight, will elaborate on:
– What customer insight is about and how you can generate such insights
– How customer insight can drive your innovation management
– Crucial steps within your innovation management that are in need of customer insight
– Tactics to better integrate customer insight & co-creation into your process