If you request a QUOTA for sensory work, a value proposition consumer session, brand/pack strategy/designs or other activities (excluding keynotes) between the 17th of April until the 17th of May 2019 with fieldwork taking place before August 2019 you will receive a 15% discount, please mention the code FRESH2019.
Developing unique value propositions
for Fresh Produce
Fresh Insight can support you in following development activities:
- we develop brand strategies and designs based on the 12 archetypes of Carl Jung
- we develop pack designs that are really cool and do plastic free options where possible
- we do focus groups around concept development together with creative consumers, designers, chefs, bloggers and vinologists
- we do sensory profiling with our trained (>15 years of experience) expert panel and go further than other companies do: we develop taste profiles like you would have in wines
- we bring it all together and create a meaningful and unique value proposition for your product including: product & taste positioning, storytelling, brand/pack design and communication