Elena Ozeritskaya
Insight Strategy
Developing a consumer brand for Tomatoes - Tomachoc
Tomachoc - a new brand for brown tomatoes from Top Seeds International
Tomachoc is a new consumer brand for brown tomatoes and when creating it’s brand storytelling we combined
- Trends as “adventurous eating/taste” with health (benefits), authenticity (anchestor tomatoes) & sustainability (carton pack designs) with
- Consumer insights (consumer think brown is a strange color for tomatoes) together with nutrition/expert advice on health & nutritional claims in Food
- A new Look & Feel : on trend, clean and youthful!
Check out the young, fresh and upbeat Tomachoc brand video we created for the brand!
Next to the brand video, we have developed the brand landing page www.tomachoc.com and are managing social media channels as LinkedIn and Instagram to engage with customers and consumers
Tomachoc - Get the Choc you were looking for!
Who was involved
Elena Ozeritskaya - Art Directing & Consumer Insight / Focus Groups
Sherry Kalpoe - Graphic Design & Social
Frank de Hek - Webdesign & Social
Maurice Vlot - Video
Tanse Guth - Sensory expert panel
