Where Fresh Insight drives change




Historically, food innovations came from technology and breeding efforts. All new products were pushed into the market hoping to succeed and brands were build around one product or even a specific variety.

Time is changing and at Fresh Insight we believe that Food brands and innovations should be designed around consumer insights and trends to bring value and purpose at consumer level

We help companies in the Food industry discover “winning insights” and transform them into meaningful concepts, brands and designs targetting the young generations Y& Z.

About Fresh Insight »

Meet Elena Ozeritskaya

"Passionate about Consumer Insight & Co-Creation I have worked at companies as Unilever, Syngenta and Philips."

"I am always intrigued about the "WHY" consumers behave in a certain way and how FOOD BRANDS and PRODUCTS can benefit from that"

"I have helped many innovations develop into successful market introductions working on projects as Kumato (brown tomato), Angello (sweet & seedless pepper), Gwanipa (the lemon melon) and Calinda (winter strawberry)"

“At Fresh Insight we combine Consumer Trends & Insights with Branding & Design: shaping your value propositions and brands stories with powerful consumer insights and creative hooks"
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Check out our work

Concept Development based on social and consumer trends

For Food Clients in Fresh, Processed and Frozen

Corporate and Brand video creation

Multiple clients

Creating usage & flavor storytelling in fresh produce

Creating cool, new flavor descriptions for Fresh Produce - Multiple clients

Design Thinking in fresh produce in co-creation with consumers

Potted Herbs - Rocket Farms USA

Developing a consumer brand for Tomatoes - Tomachoc

Tomachoc - a new brand for brown tomatoes from Top Seeds International

Developing an umbrella brand in Fresh Produce - Ikygai

Ikygai is a new consumer lifestyle brand for Fresh Produce from the Mitsui group

Developing meaningful value propositions for new fresh produce varieties

For new products and varieties - Multiple clients

Go-to-Market strategy development for new product introductions in fresh produce

Calinda, the winter strawberry - Special Fruit Belgium

Keynotes on Consumer Trends

Keynotes & Workshops - Multiple clients

Thriving on Social

Managing Instagram pages of new food brands for Multiple client