Develop meaningful value propositions for new varieties
Historically, food innovations came from techonology and breeding efforts. All new products were pushed on the market hoping to succeed and brands were build around one product or even a specific variety.
Time is changing and at Fresh Insight we believe brands should be designed around values and purpose and innovation should come from consumer trends and insights.
We help companies in the food industry to find “winning insights” and transform them into meaningful concepts, brands and designs focussing on the cool new generations Y& Z.