Calinda, the winter strawberry - Special Fruit Belgium
Historically, food innovations came from technology and breeding efforts. All new products were pushed into the market hoping to succeed and brands were build around one product or even a specific variety.
Time is changing and at Fresh Insight we believe that Food brands and innovations should be designed around consumer insights and trends to bring value and purpose at consumer level
We help companies in the Food industry discover “winning insights” and transform them into meaningful concepts, brands and designs targetting the young generations Y& Z.