Taste Storytelling

Taste Storytelling
Creating cool, new taste descriptions for Fresh Produce - Multiple clients

Taste storytelling is becoming more and more important when introducing a new product concept or variety. What is different about for example this new sweet pepper or tomato compared to what’s on the market.

At Fresh Insight we deep dive into taste storytelling combining affluent consumers with our panel of vinologist and taste experts.

Combining creative people with professional tasters gives us the perfect mix in describing TASTE in rich consumer language that will stands out on your packaging and shelf


At Fresh Insight we have a trained expert panel with over 10 years of tasting experience helping us profile new varieties against current benchmarks in Fresh Produce

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Elena Ozeritskaya

Founder & Creative Director